TechSmith is an industry-leading software company founded in 1987 in East Lansing, Michigan that specializes in screen capture and video editing solutions. Renowned for flagship applications like Snagit and Camtasia, TechSmith enhances visual communication for enterprise teams across all Fortune 500 companies.

Video editing is a continuous process of searching through hours of media to find the right clips. While creators know the message they want to convey, manually locating, tagging, and organizing short clips buried inside lengthy recordings is tedious and makes assembling a polished story difficult.

Recast: Intelligent Visual Content Reuse is a web application that solves this problem through AI-powered content repurposing that organizes scattered media into a centralized library.

Recast analyzes uploaded videos and images to infer topics, segment recordings into candidate clips, and incorporate supplemental context from documents like PDFs or release notes to provide optimal clips. Each extracted visual remains linked to its source file and timestamp.

Based on context, intended audiences, and goals selected by the user, Recast recommends an optimal clip order matching the narrative. Users retain complete editing authority to preview assets, inspect AI recommendations, and reorder, replace, or remove clips in the sequence. Once satisfied, creators can review content analytics and export their final MP4 video alongside a companion storyboard.

Recast is deployed as an Azure static web application with a front end built using React, Vite, and Tailwind CSS. The back end is implemented in Python with FastAPI, utilizing Azure Blob Storage for media assets, Azure Cosmos DB for application data, and Microsoft Entra ID for secure authentication. Video processing and storyboard rendering are handled directly through FFmpeg.