Meijer is a prominent supercenter chain based in the Midwest, headquartered in Grand Rapids, Michigan. Along with over 500 supercenters, grocery stores, markets, and express locations across six states, Meijer also offers convenient gas stations.

The process of pumping gas must be quick and efficient. To facilitate this, Meijer is exploring ways to offer a fast and personalized experience at the pump connected to their existing mPerks platform for user-specific offers and promotions.

Our Meijer mFuel application brings a customer-centric loyalty experience to the fueling process. Customers simply scan a QR code with the mFuel app and pay through their mobile device, minimizing fraud and improving security.

Currently, customers at Meijer Express must use separate transactions at the pump and accompanying convenience stores, often missing out on personalized offers. Our integration of the Meijer fueling process and a user’s mPerks profile bridges this gap, providing more personalized offers to shoppers.

During the fueling process, users gain loyalty points for mPerks based on the amount pumped. Using purchase history and real-time inventory data, the platform generates personalized, time-sensitive offers on the dispenser screen and mobile app to promote in-store purchases. The customer then receives their receipt after the transaction ends, completing the fueling process.

Our innovations help further Meijer’s goal of providing the best experience to their customers. Meijer shoppers get significant savings and discounts, driving customer retention and loyalty.

The mFuel Application and Dispenser Integration system is a mobile application built with React Native and Expo. The back end utilizes C# and ASP.NET Core API frameworks with a microservice architecture and is hosted on Microsoft Azure. Data is managed with Microsoft SQL Server.