Health Alliance Plan (HAP) is a Michigan based nonprofit health insurer dedicated to improving access to care and enhancing the member experience through digital innovation. HAP has supported Michigan individuals, families and employers for decades and, as of 2026, serves more than 500,000 members statewide.

Clear communication is essential across the organization. Video plays a key role in training, education and internal messaging, yet producing professional content at scale is often time-consuming, costly and difficult to maintain, especially under strict organizational standards and industry regulations. As demand for timely, accurate communication grows, traditional production methods struggle to keep pace.

Our AI-Powered Video Creator Tool is a web-based platform that transforms structured input into complete videos. Users define a video’s purpose and select options such as the style, tone, AI avatar, and voice. The system then generates a script and produces a finished video without requiring cameras or external editing software.

Content is screened before reaching the AI. Sensitive information is removed, redacted or transformed to meet policy requirements. The system flags policy issues and removes or anonymizes personally identifiable information, personal health information, trade secrets and other company-sensitive data. A manual review ensures quality, privacy and compliance before publishing.

The platform organizes content by teams, projects and roles, using versioned, reusable videos to support collaboration and prevent editing conflicts. Built with a ReactJS and TypeScript front end and a Python FastAPI back end, the system uses asynchronous processing, PostgreSQL and secure cloud storage to enable scalable, efficient video production.