Founded in 1987, TechSmith is the global leader in screen recording and screen capture technologies. TechSmith creates software that empowers people to produce extraordinary videos and images. TechSmith’s software products, notably Camtasia and Snagit, have over 65 million users across 222 countries.

In the modern world of short form content, social media, and hyper-personalized content everywhere, reaching your intended audience is crucial. Unfortunately, tailoring videos for specific audiences is very difficult for beginners. Furthermore, making sure videos are clear, concise, and entertaining is hard without receiving outside opinions. There is currently not much guidance and recommendation built into the editing platforms.

Our Video Insight and Knowledge Interface (VIKI) web application enables video creators to upload videos and receive tailored feedback based on custom AI audience members.

Users create AI reviewers and detail unique characteristics of each persona. For example, a professor uploads a video to VIKI and creates a student persona to give constructive feedback specifically tailored to videos in a university setting. There is no limit to the personas that can be created, ensuring any video can be properly tailored to any audience.

This feedback is based on multiple metrics such as tone, clarity, pace, content, etc. A final engagement score is also provided along with recommendations for improvement. VIKI has an integrated interactive timeline that is segmented into sections, where each section has feedback on the different metrics. This enables users to pinpoint exact moments where their video could be improved.

The front end of VIKI is built using ReactJS while our back end is built with FastAPI. Our web application is hosted using Microsoft Azure. VIKI uses OpenAI and Hugging Face models, and Azure AI Video Indexer to provide feedback.