TechSmith is a global leader in media recording and editing software, driven by a mission to empower their 73 million worldwide users to share knowledge and information visually. TechSmith’s flagship products, Camtasia and Snagit, provide unmatched solutions for creating videos quickly and precisely.

TechSmith continuously innovates and paves the way for users to seamlessly share knowledge and create compelling content. While videos have become the quintessential medium for knowledge transfer, the intricacy and steep learning curve behind video creation often poses a barrier for content creators to translate their vision into a great video.

Our ACE: Automated Content Editor simplifies video editing by enabling users to edit videos using everyday language. This is achieved via a web application built around an artificial intelligence (AI) driven editing approach.

Unlike traditional video editors, ACE features a chat panel, shown on the right, through which all editing tasks are delegated. Users simply express their desired editing needs to the AI-powered conversational assistant which interprets their intent, automatically executes the corresponding editing actions, and continues to chat with the user to achieve their desired outcomes.

Users only need to be able to describe the video they want to create, and our software does all of the heavy lifting for them, reducing the barrier to entry for beginning video editors.

By eliminating the inherent complexities and challenges of video editing, ACE enables users to center their attention on the creative and innovative expression of content and information delivery.

Our web application, hosted on Microsoft Azure, leverages React for front-end development and Flask for back-end operations. OpenAI’s large language model GPT-3.5 interprets the user intent while directing FFmpeg to implement the exact media edits.