With over 250 supercenters, Meijer is one of the largest retailers in the United States based on 2020 revenue according to the National Retail Federation. Meijer offers a vast array of products ranging from home goods and furniture to pharmaceutical needs and groceries. They strive to assist shoppers to take care of the health and wellness of themselves and their families.
Many shoppers want to make healthy decisions when shopping but feel overwhelmed trying to do so. Finding healthy replacements can be a daunting task and may discourage shoppers from learning about healthier options or better diets. Educating shoppers and improving their experience is imperative to establishing lifelong customers.
Our mHealthy: Healthy Eating Application guides shoppers with nutritional advice according to their selected dietetic preferences. Several unique profiles can be created to allow shoppers to curate their shopping experience for family, friends and special events.
In a shopping session, a single profile is enabled to filter products that are accustomed to the shopper’s personalized preferences. As items are added into the cart, the application reviews these items and recommends additional products that better suit the shopper’s dietary preferences. Shoppers ultimately benefit from an easier and more informative shopping experience.
Our application encourages shoppers to eat healthy and provides an easy-to-use interface. Health-conscious shoppers are more likely to visit a Meijer supercenter thanks to our intuitive application.
Our mHealthy: Healthy Eating Application is both a web and a mobile application. The website is written using PHP, HTML, CSS and JavaScript, while the mobile application uses Java, Kotlin, XML and Android SDKs. SQL is used to manage and store the data.