Meijer is a major supercenter chain headquartered in Grand Rapids, Michigan, with locations throughout the Midwest. There are a total of 253 Meijer Supercenter stores, making it the 26th largest retailer in the United States. The Supercenter store layout is an idea that was pioneered by the Meijer Corporation, which combines groceries and department store goods all in one store.
Meijer is constantly at the forefront of innovation, especially when it comes to offering customers the optimal shopping experience. Because of the inherent size of Meijer supercenters, customers may find it difficult to locate the specific product they are looking for in an efficient manner. In addition, the layout of Meijer stores can vary greatly by location and are periodically changed, adding to shopper confusion.
Our Meijer Store Wayfinding functionality offers Meijer shoppers a solution to this problem by integrating an intuitive and easy-to-use navigation interface in the Meijer mobile application.
Using our mobile application, customers are given a full map of their Meijer store, including a dot showing their current location in the store. This is achieved using MIST wireless access points that Meijer is introducing to their stores.
In addition to this mapping feature, our application offers turn-by-turn navigation of Meijer stores. Users input an item or list of items into our application and are shown the optimal path through the store to each item on their list. Directions to each item are shown on the map screen, similar to how Google Maps works while driving a car.
Meijer Store Wayfinding enhances the customer experience of all Meijer shoppers and allows them to feel more in control of their shopping experience.
Our software is written in Swift and is integrated with Mist wireless access points to get live location data of shoppers.