CSE498, Collaborative Design, Fall 2019
Computer Science and Engineering
Michigan State University

Ford Motor Company is an international automotive manufacturer based in Dearborn, Michigan. Ford employs nearly 200,000 people worldwide and is currently ranked among the top ten automobile companies in the world.

The car buying experience is becoming more and more digital as consumers are buying cars online in record numbers, spending about 60% of their time online. Ford embraces this reality and offers customers top-class online shopping experiences.

To keep their websites running smoothly, Ford’s employees need to closely monitor the health of their websites to ensure excellent customer service, which can be time-consuming.

Our Ford Mobility Product Metrics platform includes an intuitive, mobile, and easy-to-use chatbots, as well as a web metrics dashboard.

Ford’s employees can ask our chatbots for information on a variety of topics, including Ford’s software products, as well as website user metrics. Employees can also schedule regular report generation using our chatbots to stay up to date on the health and overall performance of Ford’s websites.

Our chatbots give Ford’s employees the ability to easily and quickly analyze the performance of Ford’s websites and software. For a more comprehensive view, employees can use our web dashboard.

When a customer visits any of Ford’s websites, their behavior is monitored and stored. Our web dashboard allows Ford’s employees to view and analyze user behavior to monitor the success and health of Ford’s websites and software.

Our Node.js chatbots serve Slack and Webex Teams applications. The data is collected from Ford’s Azure Log Analytics API and a MySQL database. The dashboard is created with Grafana.