Urban Science delivers consulting and software solutions that help automotive clients increase market share and boost profitability through high performing retail networks.

In order for all Urban Science associates to be most effective, it’s important for them to understand how automobile dealerships work. In particular, it’s important for them to understand how different factors, called key performance indicators (KPIs), affect the success of a dealership.

Urban Science associates learn about running an automobile dealership by playing our video game, Dealership Simulator 2017. With each turn, players adjust KPIs on a month-by-month basis to see the effects on their dealership.

Our game provides very accurate business scenarios since the calculations for the simulated dealership in the game are based on data from actual dealerships in the real world. Players quickly learn that some KPIs have a much greater impact than others on a dealership’s profitability.

Dealership Simulator 2017 is easy for anyone to learn how to play. In addition to profitability, players see the cars in their lot, depending on how many and what type of cars they buy each turn.

Our game runs in any web browser as well as on Apple iPads and on Google Android devices.

Dealership Simulator 2017 is written with the Unity3D game engine and C# scripting. Our backend uses a Windows Server with PHP and SQL to implement our database.