Urban Science is a business-solutions company focused on supporting the sales and marketing needs of the automotive industry. They leverage a scientific methodology to help their client partners sell more vehicles, improve profitability, and increase customer loyalty.

Employees at automobile dealerships fill many roles such as salesperson or service advisor. People successful in a particular role often share a similar set of behavioral competencies such as having self-confidence or being a good communicator.

HR Matters is a software tool that enables dealers to assess the behavioral competencies of their employees. Managers rate each behavioral competency on a scale from one to five. To assist managers in this process, HR Matters displays a standard list of key behavioral indicators for each competency that corresponds to each of the possible ratings from one to five.

By knowing which behavioral competencies are shared by successful people in particular roles, automobile dealerships use these key behavioral competencies in a variety of ways.

For example, a behavioral area of weakness of an existing employee may be identified for improvement. HR Matters includes historical records of each employee’s behavioral evaluations for tracking progress over time.

In addition, HR Matters can be used to screen potential dealership employees for their suitability for particular roles.

HR Matters is a web-based application that is optimized for both tablets and desktops. It is written in C# using ASP.NET MVC and Bootstrap with a Microsoft SQL back-end database.