Headquartered in Detroit, Michigan, General Motors is a global Fortune 100 automobile company with over 212,000 employees on six continents. For over 100 years, General Motors has developed innovative technologies and shaped the future of the automotive industry.

Our Augmented Reality Auto Mobile Guide App provides iPhone users with instant information about GM automobiles simply by pointing their phones at a car.

After identifying the make, model and year of the car, our app uses augmented reality to display information about the car over its image on the iPhone screen.

A tap of the screen shows all of the car’s special features and specifications along with promotional photos.

The example at the right shows our app identifying a model of a 2005 Corvette along with the screen resulting from tapping “Tap for More Info.”

Users can save favorites and review cars looked at previously. Pictures and information about the car can be shared on Facebook and Twitter with a simple press of a button.

Our Augmented Reality Mobile Guide App furthers GM’s reputation as one of the automobile industry’s leaders in technological innovation.

Our app is written in Objective-C using Xcode for iOS 7. Our application identifies cars using the Metaio image recognition software.